Since I started my bookmark store, BibliophilePrints, I have gotten to see both sides of repping, and why it is so important to small, independent companies.
For those of you who don’t know, being a rep on bookstagram means that your bookstagram is now representing a small company who thinks that you can help advertise their products.
Here is what being a rep IS and IS NOT:
Being a Rep IS advertising and marketing for a company in exchange for some samples of their goods.
Being a Rep IS NOT getting free stuff.
Being a Rep IS about helping the store owner make connections and gain sales as well as followers.
Being a rep IS NOT about getting free stuff and posting once.
Now that we have established that being a rep is NOT getting free stuff for free lets talk about what small companies are looking for when they do rep searches and what you can do to catch their attention.
When a company puts out a rep search they are looking for bookstagrammers that they think can help them sell their products by taking clear, bright photos, interacting with their followers, and really genuinely can show that they enjoy their products.
Here is what you can do to catch shops attention:
- Have followers and interact with them! Don’t waste the company’s time if you just started your bookstagram and have 50 followers. Stores are looking for established accounts with a good amount of followers. When I am considering reps I am usually only looking at accounts with 500 or more followers. If you are newer here is how to gain followers on your posts:
– Use the max amount of hashtags on your posts. Instagram lets you have 30 hashtags per post. Make sure those hashtags are relevant
– Interact with people. Follow instagrams, like their photos, answer questions on posts and ask questions on your posts, watch people’s stories and reply to things, post on your story
- Feature products on your feed that the companies sell. If you want to rep for a bookmark company, take pictures of the bookmarks you already have. If you want to rep for a candle company, take pictures with the candles you already own. Even better, if you can afford to, buy something from the company and feature it on your bookstagram before the rep search is over or before it begins.
- Interact with the store owner! I don’t remember every entry of my rep searches but I do remember the people who talk with me and constantly comment on my posts!
- Read and reread the requirements for entry. Make sure you use the right hashtags and comment on their rep search post if it is required. Half the time when I don’t choose a beautiful bookstagram it is because I can’t trust people that can’t follow directions of entry. Simple as that.
- If you TRULY want to rep a company, keep entering their rep searches. I remember people that keep trying!
If you don’t get chosen, keep working on your account, keep posting original content, and don’t bad mouth the company. Small bookish companies have a tight knit community. Trust me when I say, if you get a bad rap, you won’t be a rep.
If you ARE chosen as a rep make sure to fulfill all your rep duties. I have had a couple reps who have not done this and if they apply to be reps for other companies I will be letting those other companies know this. When you don’t fulfill your rep duties you are wasting the company’s money and small companies don’t have money to waste.
If you are a small bookish company and you are thinking about adding reps consider a rep reward system to help motivate your reps, especially if they are only reps for one month or in their last month of repping for you. Keep in good communication with your reps. I HIGHLY suggest a rep group chat where your reps can send in their photos and so you can share news with all of them at once.
Do you have any advice for bookstagrammers wanting to be a rep for a company? Drop your comments below!